The Beach Bunny brand is a modern-day success story with all the elements of a classic fairytale. It’s playful, adventurous and undeniably luxurious. But most of all, it’s fun and since its debut in 2004, Beach Bunny has become an international sensation.

The Beach Bunny customer knows that with a Beach Bunny swimsuit and a smile, she can go anywhere and feel like a goddess. You’ll see her preening at pool parties in South Beach, sunning on the sands of Malibu and striking a pose on the super yachts of St. Barts. Yet she’s equally at ease at her girlfriend’s backyard bash. Whether in their early 20s or late 40s, college graduates or corporate VIPs, Beach Bunny is designed for couture-conscious women who are ahead of the curve. The brand’s flirty-fun attitude—daring, confident, independent and ripe with feminine allure—is a celebration of each woman’s own unique spirit.

Like the Beach Bunny woman, the brand is going places. 2012 started off with a splash as Sports Illustrated Swimsuit cover model Kate Upton joined Beach Bunny in Belize to shoot their Spring/Summer campaign. Kate modeled nautical inspired suits seen in the Shipwrecked collection and dived into The Deep Blue wearing styles accented with summer lovin’ colors and eye catching prints. Since modeling swimwear is second nature to Kate, it was only a matter of time before she went behind the camera to create her own sexy designs. Beach Bunny is pleased to present Kate Upton for Beach Bunny which showcases suits that represent her fun and vivacious personality.

The brand takes yet another stride in 2012 introducing the oh-so-chic Beach Bunny Bronze collection. Shot on the bronzed and beautiful Kate Upton and inspired by the golden sandy beaches and crystal clear water of the Mediterranean, the line features bold prints and sun darkened earth tones accented with pops of lagoon blue and airy white. Beach Bunny Bronze can easily mix and match offering a versatile wardrobe with a flawless touch of glamour.

From Beach Bunny’s summer-ready sandals and wraps to signature loungewear, eveningwear and even Beach Bunny Bride—an exclusive bridal swimwear collection adorned in hand beaded pearls, delicate Chantilly lace and Swarovski crystals- the possibilities for an elite lifestyle brand transcend every season and product segment.

With an exceptional brand comes an equally extraordinary shopping experience, one that elicits rave reviews from patrons and press alike. From its first branded boutique in Scottsdale, AZ, to the long-awaited flagship store in Newport Beach, CA, to debuts among the posh fashion houses of Robertson Blvd in Los Angeles, Miami and The Dubai Mall, enter a Beach Bunny boutique and be transported to a seductive multi-million dollar yacht decked in teak woods and contemporary eye candy.  Each Beach Bunny swimsuit is sold separately to flatter every figure, promising the perfect curve-hugging fit and reinforcing every client’s belief—rightly so—that no two women are created equally.

Eight years after its unveiling, Beach Bunny has arrived and with its fuel and legion of loyal fans across the globe, this brand is not stopping anytime soon.